Go-To-Market Strategy and RevOps Consultant

Sergio Serrano: Go-To-Market and RevOps Consultant

Sergio Serrano González, Marketing and Sales consultant

Hello, I’m excited to welcome you to the home of my thoughts, know-how and ideas, some crazier than others. With almost 20 years of experience, i can be in your team as Revenue Operations and Go-To-Market Strategy consultant. 

I’m deeply passionate about working with businesses of all sizes to help them navigate their market entry, expansion, internationalization, scalability and improve their revenue operations.

I firmly believe in the power of a solid go-to-market strategy, one that masters not only your brand storytelling, your product’s unique selling proposition and the channels to deliver your messaging, but also your customers’ evolving circumstances as the cornerstone upon which the rest is built. Harmonizing all of that with revenue operations – aligning marketing and sales, optimizing sales processes, sales enablement, and driving sales efficiency – has never been more crucial.

Brands I’ve worked with

As your Go-To-Market advisor, I bring to the table my expertise in aligning cross-functional teams, driving strategy, defining the KPIs that really matter, implementing technology and building robust systems and processes. My aim is to help you seamlessly blend your sales, marketing, and customer success efforts into one powerful, unified force that propels your business forward.

I’m looking forward to partnering with you on your journey towards improved market presence and revenue growth. Let’s collaborate to create dynamic strategies that drive your business success.

Digital Marketing consultancy

My Background

Revenue Growth Expert: Empowering teams and implementing customer-centric strategies to drive robust revenue growth.

  • 20 years launching and managing businesses
  • 7 companies launched, 2 of them start-ups
  • 16 years as Marketing and Sales leader with a strong focus in online business and digital products
  • 10 years as CEO of Digital Marketing Agency
  • Worked with Fortune 100 clients like Hyundai, Revlon, Orange, Pernod Ricard, Merck or Samsung
  • Worked with startups like Global Alumni, Spotahome, Recontour or Urbanitae.
  • Multiple industry experience: Agency, Consultancy, EdTech, Automotive, FMCG, PropTech, eCommerce, SaaS

Data-driven strategist with 16+ years of C-Level experience leading marketing and sales teams to deliver world-class revenue growth for startups and Fortune 100 powerhouses across multiple industries, both B2B and B2C. My 7-time entrepreneur background has provided a unique perspective on problem-solving and an unwavering sense of ownership. 

What can my Go-to-Market consultancy help with?

I can help any team overcome their own limits and achieve growth in digital environments. As much as I enjoy planning a comprehensive Go-To-Market Strategy or designing a complete Revenue Operations system, I can also focus and help with more specific areas like:

  • Demand Generation
  • Inbound MarketingDigital Marketing and sales consultant
  • CRM and Lead Management
  • Pipeline Management
  • Pricing Strategy
  • Brand positioning, messaging and storytelling
  • Product Marketing and Growth
  • Business Intelligence and Data Analytics
  • Project Management
  • Conversion Rate Optimization (CRO)
  • eCommerce
  • Amazon Marketing and Sales
  • Content Marketing
  • SEO
  • SEM & PPC
  • Account Based Marketing (ABM)
  • Affilate and Influencer Marketing
  • Marketing & Sales Alignment

Lastly, I have a genuine enthusiasm for web3, Bitcoin, blockchain, AI, ML, AR/VR, and DeFi, I’m driven to have an impact in the future these technologies are shaping for us. Sometimes I catch myself daydreaming of a world powered by smart contracts and DeFi, but hey, who doesn’t?

If you want to boost your revenue streams or need to create new ones but could use some help figuring out what to do, I’m your guy.  If you know exactly what you want to do, but can’t yet see exactly how to make it happen, I’m your guy.

Reach out now and let’s talk!