Sergio Serrano, Author at Sergio Serrano - Go-To-Market Strategy Consultant

Nailing a GTM Strategy: A Comprehensive Guide

In a world filled with seemingly endless options, every business has a challenge: How to effectively introduce their product or

A Revenue Leader facing Sales Pipeline Management is like a captain that sets sail across the sea, he doesn’t just

Lead scoring pitfalls are all over the place, is hard to not step on them. Have you ever wondered why

Bitcoin is far more than a mere economic asset, a store of value, or a currency. It is a promise.

It’s astonishing how profound an impact thirty minutes can have on our lives, especially when wielded with intention. In our

Struggling to allocate your ABM Strategy resources among your 1:1, 1:few, and 1:many segments in your ABM strategy? You are not

There once was a time in digital marketing, a time of abundance, where we’d throw everything at the wall, as

The relationship between creativity and SEO positioning is becoming increasingly intense every year. SEO is one of the disciplines that